Communication is the sharing of meaning and required five element namely – a source , a message ,. a receiver , a process of encoding and a process of decoding .
STEPS IN DEVELOPING EFFECTIVE COMMUNICATION :
1. IDENTIFY THE TARGET AUDIENCE :
In developing first thing is to be decide as to whom communication is directed . the best example of this you all know is maggi.
DECIDE The Communications OBJECTIVE
IT GOES say without that marketing communication is goal oriented .
DESIGN THE MESSAGE
CONTENT OF THE MESSAGE
STRUCTURE OF THE MESSAGE
FORMAT OF MESSAGE .
SELECT THE COMMUNICATION CHANNELS
The marketing message should be put through an appropriate channel or medium of communication
SELECT THE MESSAGE SOURCE :
The message passed on its going to click only when presented the reliable nad truthful source or person