MARKETING COMMUNICATION ….

Communication is the sharing of meaning and required five element namely – a source , a message ,. a receiver , a process of encoding and a process of decoding .

STEPS IN DEVELOPING EFFECTIVE COMMUNICATION :

1. IDENTIFY THE TARGET AUDIENCE :

In developing first thing is to be decide as to whom communication is directed . the best example of this you all know is maggi.

DECIDE The Communications OBJECTIVE

IT GOES say without that marketing communication is goal oriented .

DESIGN THE MESSAGE

CONTENT OF THE MESSAGE

STRUCTURE OF THE MESSAGE

FORMAT OF MESSAGE .

SELECT THE COMMUNICATION CHANNELS

The marketing message should be put through an appropriate channel or medium of communication

SELECT THE MESSAGE SOURCE :

The message passed on its going to click only when presented the reliable nad truthful source or person

thnku

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